No time to cook? No prob.

These days, everyone’s got their hands full. Whether you’re a full-time student or a full-time dad, Tai Pei gives those on the go with tasty Asian meals that heat up in 5 minutes or less. Best part? They don’t sacrifice quality for convenience.

To help increase brand awareness of Ajinomoto’s line of single-serve entrees, we tapped into new audiences with three snappy commercials concepted and written by yours truly.